Minimalism is another way to communicate a sophisticated brand identity. Colorful brand identities work best for companies whose colors are distinctive enough to carry the bulk of the branding load, like a millennial-focused jewelry brand with a bold rose gold or Creative Rising, which combines red, blue, yellow, orange and purple in a loud, attention-demanding identity. BryanMaxim creates a memorable purple and blue brand identity in his restaurant marketer design, extending the logo colors to pens, business cards and packaging. Using a limited color palette makes a brand instantly recognizable, especially when they’re colors that aren’t often seen in the brand’s industry. Some companies’ colorful brand identities only use one or two colors. The shapes are supporting characters, but the colors are the stars of the show. Ohnoyumo is a fun, playful brand and Sava Stoic captures that identity in their design that showcases the brand’s four contrasting colors in circles, stretched-out letter c’s and a rounded square logo. There are a few different ways to craft a colorful brand identity. So why are these brands unique? Because instead of using their color palettes as building blocks for their identities, their color palettes are their identities, with branding elements like fonts and shapes coming second. The color palette is a critical part of any brand identity. Their bold pink geometric logo communicates that they’re modern, they’re fun and they’re always on the hunt for the next adventure with a circle nested in an upward facing triangle. AirBnB’s brand identity puts this all on display with their Instagram account populated with bright photos of people exploring the world in bold, contrasting colors. Through AirBnB, you can book any kind of lodging from a run-of-the-mill hotel room to a cave, a castle or even a giant bubble. AirBnB’s brand identity is the agile, simple lodging app that fits adventure-seekers’ active lifestyles. You can see how these elements work together clearly by taking a look at AirBnB and their Instagram. AirBnB’s brand identity, summed up in a photo. It’s not just color and font choice, it’s color and font choice together on a specific type of packaging or a deliberate choice of material. How and where refer to things like the vocabulary and voice used in the brand’s copy, the kinds of packaging the brand uses, the social media platforms it’s on, basically the overall way it presents itself to the world. These elements are building blocks for a brand identity, and how and where a brand uses them is the mortar keeping them all together. What makes up a brand identity?Īll the design elements we’ve discussed are ways to communicate brand identity. Show them with a strong, cohesive brand identity. Don’t make people try to guess who you are and what you’re all about. Your company needs a brand identity because it needs a way to communicate its brand to the world-and the designers who’ll be in charge of communicating that brand to the world. Together, these brand elements comprise McDonald’s brand identity, the image of McFlurries and budget-conscious convenience that comes to mind when you see McDonald’s logo. The red and yellow color palette, the warm, welcoming golden arches, the “I’m lovin’ it!” tagline and the upbeat tone of all their commercials are branding elements.
Branding inspiration full#
McDonald’s is the safe choice, the please-everyone choice when you need to buy lunch for an office full of colleagues or a minivan full of cub scouts. Their brand is youthful, value-focused, playful and fun. Then take a look at other companies you’d describe in the same terms and see how they’re communicating their brands through design choices like color palettes and choice of social media platforms Individually, these are branding elements. Ask yourself, “how do I want my customers to describe my company to their friends?”. Your company’s brand identity is the collection of ways you express your company’s brand.īefore you can build a brand identity, you need to have a clear vision of your brand. Branding is the ways your company expresses that persona, like the images on its website or the color palette you choose for its logo. What is brand identity (and why do you need one?)īrand identity is a cohesive collection of branding elements that creates your company’s persona. Illustration by OrangeCrushĪs you develop your brand identity by fleshing out your brand, take a look at the successful brand identities below and be inspired by how brands use them to communicate who they are and what they do best. A great way to create your own unique identity is to look at other great brand identity examples for inspiration. Crafting your brand identity takes time and thoughtful consideration of who you are and what you aim to share with the world.
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